The ANA Annual Conference - The Masters of Marketing is the premier event for senior marketers and chief marketing officers. The conference offers an opportunity to learn from and engage with the leaders of the industry, the masters, as they build brands, leverage the expanding array of media, make marketing more accountable, and improve the quality of their marketing organizations. The theme of the 2009 conference is “Growth - Defying the Recession.”

A year ago the U.S. economy plunged into a deep recession, one that has pummeled virtually every business sector. Many companies hunkered down, cutting costs, deferring initiatives, and reducing marketing expenditures. Others, however, boldly seized the moment to intensify their marketing, reinforce brand benefits, introduce new products, take share from competitors and, most importantly, grow in defiance of the recession.

The 2009 ANA Annual Conference - The Masters of Marketing will explore how growth-obsessed companies have succeeded in today’s extremely challenging marketplace by taking advantage of the diversified media landscape and skillfully, creatively, effectively, and measurably, deploying their marketing investments. Chief marketing officers from America’s leading companies and other industry leaders will reveal the strategies they’ve employed—all with the goal of growing sales, profits, and earnings per share.

Pricing for the 2009 ANA Annual Conference is:
$1395 - Member
$1895 - Nonmember
$1995 - Corporate package, up to 5 attendees from a member company; companies may purchase multiple packages